For public speakers, a website isn’t just a digital business card—it’s your primary marketing tool. When an event planner visits your site, they are looking for one thing: confidence that you are the right speaker for their event. If your website isn’t optimized to showcase your expertise and make booking easy, you could be driving away opportunities instead of attracting them.

Use this checklist of essential eeatures for a speaker website to ensure your website is helping rather than hurting your public speaking career.

1. Strong First Impression

✔ A bold headline that clearly states your expertise and value.
✔ A high-quality, professional image of you speaking on stage.
✔ A clear call-to-action (CTA) like "Book Me for Your Event" or "Watch My Speaker Reel."
❌ Common Mistakes: Cluttered homepage, slow load times, unclear messaging.

2. A Compelling Speaker Reel & Testimonials

✔ A short (1-3 min) speaker reel with real audience engagement clips.
✔ Positive testimonials from event organizers or attendees.
✔ A prominent placement above the fold (visible without scrolling).
❌ Common Mistakes: Low-quality video, excessive length, or no video at all.

3. Fast, Mobile-Friendly, and Easy to Navigate

✔ A simple, professional layout that works on mobile and desktop.
✔ Compressed images and minimal plugins for fast load times.
✔ Clear, structured navigation to help event planners find information quickly.
❌ Common Mistakes: Website loads too slowly, broken links, confusing navigation.

4. Easy Booking Process

✔ A dedicated "Book Me" or "Hire Me" page with an inquiry form.
✔ A calendar integration (e.g., Calendly) for scheduling calls.
✔ A downloadable speaker one-sheet summarizing your speaking topics and experience.
❌ Common Mistakes: Requiring multiple emails for simple details, no booking page.

5. Showcase Past Clients & Events

✔ A client logo section displaying brands, organizations, or events you've worked with.
✔ Short case studies or client testimonials about your speaking success.
✔ Metrics such as audience feedback scores or engagement statistics.
❌ Common Mistakes: No evidence of past speaking engagements, lack of credibility indicators.

6. SEO Optimization to Get Found

✔ Use keywords like "public speaker," "motivational speaker," "keynote speaker," "public speaking expert."
✔ Optimize the About Me and Speaking Topics pages with relevant search terms.
✔ Create a blog with valuable content that positions you as an industry expert.
✔ Have a profile on SpeakerHUB to boost discoverability.
❌ Common Mistakes: Ignoring SEO, missing keywords, no blog or content strategy.

 Is Your Website Helping or Hurting You?

Your website should be a 24/7 sales tool, attracting event planners, showcasing your expertise, and making it effortless to book you. If your site lacks clarity, speed, or strong content, you may be losing speaking opportunities without realizing it.

Want to boost your visibility even further? Create a SpeakerHUB profile to showcase your expertise and connect directly with event organizers. SpeakerHUB’s AI tools and directory make it easier than ever to get booked for podcasts, local associations, conferences, and media appearances.

Don’t let your website drive event planners away—turn it into a powerful lead magnet that secures more speaking engagements!