Think Beyond the Speaker Fee

Instead of walking away when an event organizer says they can’t pay your standard rate, approach the conversation with curiosity and creativity. Ask yourself: What else could make this worth it for my business?

Here are some ideas that successful speakers  shared during our session:

1. Bulk Book Sales

If you have a published book, offer a package that includes the event purchasing a large quantity. One of our SpeakerHub member had her travel paid plus 200 books purchased by the host organization. That’s not just revenue—that’s reach.

2. Media Assets

Ask for professional photography and videography of your talk. These can be used to update your speaker reel, improve your website, and boost your credibility.

3. Podcast or Media Features

Another speaker negotiated a spot on the event’s official podcast and ended up being featured in a top national wellness magazine. These media appearances offer social proof and attract future gigs.

4. Branding or Content Shoots

Consider asking for a branding photoshoot the day before or after the event. This can help refresh your promo materials while you're already dressed and prepped.

Create a Value Package Template

Instead of scrambling for ideas each time, build a flexible package template that you can tweak based on the event. Here’s how you can structure your own value-packed proposal when a fee isn't on the table:

1. Exposure:

• Audience size and demographics

• Access to attendee list or permission to connect post-event

• Being featured on their digital channels or in event recaps

2. Asset Collection:

• Professional photos and video of your talk

• Testimonials from event organizers and attendees

• A chance to test new messaging or frameworks in front of a live audience

3. Additional Engagements:

• Offer to lead a breakout workshop for a small fee

• Bundle in a Q&A session or bonus digital content

• Pitch yourself as a recurring guest or future keynote

4. Product or Service Promotion:

• Allow book sales at the event (or have the event purchase in bulk)

• Share a QR code that links to your funnel or free lead magnet

• Promote a coaching program or digital course as a follow-up offer

Why This Works

Organizers may lack a speaking budget—but they often do have marketing resources, media teams, printing budgets, or travel funding. By reframing the value exchange, you show them how you can help enhance their event while gaining long-term benefits for your business.

It also makes you memorable. Event organizers are more likely to recommend or rebook someone who thinks strategically and brings added value.

This shows flexibility while maintaining your worth. Often, organizers are relieved to find someone willing to partner with them rather than walk away.

Remember, value isn’t always a direct payment. As long as you approach unpaid gigs with a clear strategy, they can become major stepping stones in your speaking career.

Final Tip: Always Ask This Question

“If we can’t make the speaker fee work, is there another way we could create a win-win package together?”

You’ll be surprised how many doors this simple question opens.

Ready to Grow Your Speaking Business?

Whether you're looking for podcast interviews, speaking engagements, or just a place to connect with others who understand the grind, the SpeakerHub daily coworking calls offer support, strategy, and real results.

Join us at speakercoworking.com—you never know who you’ll meet or what opportunities might arise.

Oh, and don’t forget to check out the video below to catch the full coworking session where these incredible tips and stories were shared!