Networking Tips to Land Your First Speaking Engagement
Landing your first speaking engagement can feel like a daunting task, especially if you’re new to the speaking world. One of the most effective ways to break into the industry is through strategic networking. Building genuine relationships with the right people—event organizers, industry professionals, and other speakers—can open doors to exciting opportunities.
Here’s a guide on how to use networking to land your first speaking gig and kickstart your career.
1. Build a Strong Online Presence
Before reaching out to potential connections, ensure that your online presence reflects your expertise and professionalism. A well-crafted profile gives credibility and makes it easier for others to trust your abilities.
Key Steps:
- Create a SpeakerHUB Profile: This platform allows you to showcase your expertise, topics, and testimonials. SpeakerHUB’s SEO authority can increase your visibility, making it easier for event organizers to find you.
- Optimize Your LinkedIn Profile: Use a professional photo, write a compelling bio, and list your speaking topics. Regularly share insights or articles related to your niche.
- Develop a Personal Website: Even a simple one-page site with your bio, topics, and contact details can enhance your professional image.
2. Attend Industry Events
Industry events, conferences, and meetups are great places to meet event organizers and other speakers. Even if you’re not speaking at these events, attending them allows you to network and learn about potential opportunities.
Tips for Effective Networking at Events:
- Prepare an Elevator Pitch: Have a brief, compelling introduction ready about who you are and what you speak about.
- Ask Questions: Show genuine interest in others by asking about their roles, events they’re organizing, or what they’re looking for in speakers.
- Follow Up: After the event, connect on LinkedIn or send a follow-up email thanking them for their time and reiterating your interest in speaking opportunities.
3. Join Professional Associations
Professional speaking associations, such as the National Speakers Association (NSA) or Global Speakers Federation (GSF), are invaluable for networking. These groups offer access to seasoned speakers, potential mentors, and event organizers.
How to Maximize Your Membership:
- Attend local chapter meetings and actively participate in discussions.
- Volunteer to help with event planning, which can get you closer to organizers.
- Use member directories to connect with other speakers who might refer you for engagements.
4. Leverage Existing Networks
You may already have contacts who can help you land your first speaking gig. Think about former colleagues, mentors, or industry peers who might know someone organizing an event.
How to Reach Out:
- Be Direct: Let them know you’re looking for speaking opportunities and ask if they know anyone who might be interested.
- Offer Value: Emphasize how your talk can benefit their organization or audience.
- Stay in Touch: Keep these connections warm by periodically updating them on your speaking journey.
5. Connect With Event Organizers on SpeakerHUB
SpeakerHUB is designed to help speakers connect with event organizers. By creating a comprehensive profile and actively using the platform’s tools, you can increase your chances of being discovered.
Tips for Using SpeakerHUB:
- Use Keywords: Incorporate relevant keywords in your profile to improve discoverability.
- Engage With Event Organizers: Send personalized messages to organizers whose events align with your expertise.
- Stay Active: Regularly update your profile and add new content to keep it fresh.
6. Collaborate With Other Speakers
Other speakers can be powerful allies in your networking efforts. Many seasoned speakers receive more invitations than they can accept and may recommend others to fill their spots.
How to Build Relationships With Other Speakers:
- Attend speaker meetups or online groups and engage in conversations.
- Offer to assist them at their next speaking engagement (e.g., managing Q&A sessions or taking photos).
- Ask for advice on how they started and what opportunities might be available.
7. Use Social Media Strategically
Social media is a powerful tool for building your brand and networking with potential clients and organizers. Consistent posting and engagement can help position you as an expert in your niche.
Social Media Tips:
- LinkedIn: Share articles, insights, or personal experiences related to your speaking topics.
- Twitter: Engage in industry-specific conversations using relevant hashtags.
- Instagram: Post behind-the-scenes content, quotes from your talks, or short video clips.
- YouTube: Create short videos showcasing your speaking style or sharing valuable tips.
8. Offer to Speak for Free (Strategically)
While the goal is to secure paid gigs, offering to speak for free—especially at the start—can help you build experience, collect testimonials, and expand your network.
Where to Offer Free Talks:
- Local business associations or meetups.
- Nonprofit events or community organizations.
- Webinars or virtual summits in your niche.
Pro Tip: Always ask for something in return, such as testimonials, referrals, or permission to record your talk for a speaker reel.
9. Follow Up and Nurture Relationships
Building relationships is an ongoing process. Regular follow-ups and relationship nurturing are essential for turning contacts into speaking opportunities.
Follow-Up Tips:
- After meetings or events, send a thank-you note expressing your interest in collaborating.
- Share valuable content or resources related to their event or industry.
- Stay on their radar by occasionally checking in or updating them on your latest speaking engagements.
10. Stay Persistent and Positive
Networking takes time, especially when you’re just starting. Rejections or lack of responses are part of the process, but persistence pays off.
Mindset Tips:
- Treat every networking interaction as an opportunity to learn, even if it doesn’t lead to an immediate gig.
- Stay open to feedback and use it to improve your outreach and presentation.
- Celebrate small wins, such as positive feedback or new connections, to keep yourself motivated.
Final Thoughts
Networking is one of the most effective ways to land your first speaking engagement. By building genuine relationships, optimizing your online presence, and staying persistent, you can open doors to exciting opportunities. Platforms like SpeakerHUB make it easier to connect directly with event organizers and showcase your expertise, giving you a competitive edge in the speaking industry.
Ready to kickstart your speaking career? Create a profile on SpeakerHUB today and start connecting with event organizers looking for fresh, talented speakers like you!
