What to Do If Your Book’s Topic Becomes Less Relevant
Every author hopes their book will stand the test of time, but topics can lose relevance as trends shift and new ideas emerge. If you find yourself in this situation, don’t panic. As a speaker or public speaker, your book can still serve as a powerful tool to grow your career and connect with audiences in new ways.
One of the best ways to breathe life into an aging topic is through public speaking. While the book’s specific content may not be as popular, the expertise you gained while writing it remains valuable. As a speaker, you can pivot your focus to broader themes that resonate with today’s audiences, such as leadership, adaptability, or innovation. Use your book as a foundation for creating compelling presentations or keynotes that highlight timeless lessons.
Public speaking also gives you the flexibility to reframe your book’s message for niche audiences. For example, if your book addressed a specific trend, you could position it as a historical case study with lessons that still apply to current challenges. This approach not only preserves the relevance of your work but also positions you as an insightful, forward-thinking public speaker.
Additionally, consider using public speaking opportunities to test and evolve new ideas. Interacting with live audiences allows you to update your narrative, incorporate current examples, and receive immediate feedback. These engagements can even serve as a springboard for writing a new edition or entirely new book.
If your book’s topic is fading, let public speaking be your platform for reinvention. By adapting your message and leveraging your expertise, you can stay relevant, grow as a public speaker, and continue inspiring audiences long after your book’s initial release.
Ready to amplify your speaking career? Create a profile on SpeakerHUB to connect with event organizers, showcase your expertise, and book more engagements. SpeakerHUB’s tools and resources make it easier than ever to position yourself as a sought-after speaker. Sign up today and take your career to the next level!
